Creative

With a clear brief and a playful brand to build on and oodles of excitement running through our bodies, we generated over 20 concepts that fit the brief spanning across CGI, OOH, events, podcasts and PR. Highlights included ‘Doodle-Zilla’, where playful can characters turn cities into colourful doodle-scapes, and ‘Inflate-Oodle’, using balloon cans to express the brand’s lighthearted identity.