CGI
Charlotte Tilbury Carousel
Event
Adidas
Event
Sunday Riley
We don’t gatekeep original thinking
Charlotte Tilbury Carousel
CGI
With a brief bursting at the seams with festive sparkle, we set out to create an unforgettable Charlotte Tilbury holiday tour, bringing ‘Gift Love’ to life across some of Europe’s most iconic cities.
Designed to delight new customers, brand loyalists, and seasonal gifters, the centrepiece was a show-stopping branded carousel. The concept was part beauty playground and part social media dream packed with shimmering mirrors, magical interactions, ornate horses, nostalgia, and Charlotte’s signature CT glow, making it irresistibly shareable.
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We dug into emotional drivers, explored standout seasonal activations, and crafted a multi-layered experience to spread festive magic and unforgettable memories.
From physical build to surprise digital moments and AR, the result was a spectacular celebration of joy, beauty, and connection.
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original ideas
CGI
Dash Water
CGI
Jo Malone
Creative
Pretty Little Thing
Adidas
Event
Fuelled by the energy of festival season and inspired by the success of our Charlotte Tilbury Airstream tour, we set out to reimagine our digital events bus – this time for Adidas. The concept was an interactive and informative activation on wheels designed to turn heads and spark movement.
Part mobile stage, part immersive brand experience, the Adidas bus brought the heat to some of the UK’s biggest festivals. Downstairs, a fully integrated DJ booth and dancefloor transformed the space into a high-octane party, while doubling as a hydration hub to keep the energy flowing. Upstairs, things slowed down with a relaxed, loft-style chill-out zone which invited festival-goers to recharge, browse the latest Adidas drops, and connect more deeply with the stories behind their favourite trainers.
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Blending culture, community, and creativity, this concept was a travelling celebration of self-expression, designed to elevate the brand’s presence and bring festival lovers along for the ride.
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original ideas
CGI
Charlotte Tilbury Carousel
Event
Sunday Riley
Sunday Riley
Event
Fuelled by the success of our previous airstream and digital events bus adventures, we hit the road once more. This time reimagining them both as the dazzling new homes of Sunday Riley’s world.
With complete creative freedom (a dream brief in itself), we dove headfirst into their newly rebranded digital identity, drawing inspiration from the website to shape a roaming beauty experience. Every detail was crafted to echo Sunday Riley’s warm, vibrant, glow-giving energy.
Wrapped head to toe in radiant Sunday Riley branding, the bus and airstream championed cult favourites, including the Good Genes Glycolic Acid and CEO Afterglow, while immersive digital screens broadcast the brand’s skincare-first lifestyle to the masses.
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Inside, the transformation continued. Sampling stations paired with luminous beauty mirrors, branded seating, a professional filming space, and interiors bathed in golden sunshine and zesty orange tones invited guests into Sunday Riley’s world, revolving around skincare and self confidence.
Touring the length of the UK and everywhere in between, our concept for the Sunday Riley experience delivered moments of brand and product discovery and shareable sparkle at every stop.
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original ideas
CGI
Charlotte Tilbury Carousel