Sparks

CGI

Charlotte Tilbury Carousel

AO

Motion

AO

We don’t gatekeep original thinking

Charlotte Tilbury Carousel

CGI

With a brief bursting at the seams with festive sparkle, we set out to create an unforgettable Charlotte Tilbury holiday tour, bringing ‘Gift Love’ to life across some of Europe’s most iconic cities.

Designed to delight new customers, brand loyalists, and seasonal gifters, the centrepiece was a show-stopping branded carousel. The concept was part beauty playground and part social media dream packed with shimmering mirrors, magical interactions, ornate horses, nostalgia, and Charlotte’s signature CT glow, making it irresistibly shareable.

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We dug into emotional drivers, explored standout seasonal activations, and crafted a multi-layered experience to spread festive magic and unforgettable memories.

From physical build to surprise digital moments and AR, the result was a spectacular celebration of joy, beauty, and connection.

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original ideas

Dash Water

CGI

Dash Water

Jo Malone

CGI

Jo Malone

PLT Sleigh

Creative

Pretty Little Thing

AO

Motion

In 2023, we designed a bold festival activation for electrical giants, AO, with the intention of boosting brand recognition and supporting direct sales. Our Motion Design team created a fully branded, modular, easy-to-transport setup built around a split shipping container, making it ideal for fast installations and visual impact.

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Inside, three zones brought AO’s offering to life. The first of three, “Glow Up”, was a beauty-led, Instagrammable space, playing into beauty, self-care, and lifestyle. The second, “Cool Down”, highlighted AO’s cooling appliance range, a playful contrast to the first. The third and final zone opened into a kitchen area, decked out with AO’s home appliances from fridge freezers to laundry essentials, creating a more grounded, lifestyle-led moment in the experience.

Outside, AO-branded seating and beanbags created a relaxed, social atmosphere. Although the concept didn’t launch, it was a vibrant exercise in turning insight into festival-ready brand storytelling.

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original ideas

CGI

Charlotte Tilbury Carousel

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