Dash Water

CGI

Tasked with launching DASH Water’s new Orange flavour, we set out to bottle their playful, feel-good energy into both an activation and scalable CGI campaign which shined both IRL and online. Targeted towards the health conscious 25 to 44-year-olds, the goal was to drive buzz, attract a younger audience, and assert brand love.

Our big idea, ‘Here Comes the Sun’, turned the essence of summer into a shareable, flavourful journey. At the heart was a photogenic airstream wrapped in a dewy orange finish, serving up ice-cold samples, and some serious sunshine vibes. Surrounding it, bold branding including tables and chairs, inflatable cans, crates of fruit, and an orange tree invited people to sip, snap, and stay for a while.

Charlotte Tilbury Carousel

CGI

With a brief bursting at the seams with festive sparkle, we set out to create an unforgettable Charlotte Tilbury holiday tour, bringing ‘Gift Love’ to life across some of Europe’s most iconic cities.

Designed to delight new customers, brand loyalists, and seasonal gifters, the centrepiece was a show-stopping branded carousel. The concept was part beauty playground and part social media dream packed with shimmering mirrors, magical interactions, ornate horses, nostalgia, and Charlotte’s signature CT glow, making it irresistibly shareable.

Jo Malone

CGI

Heritage brand, Jo Malone asked us to reimagine the iconic bottle of their Cologne Intense, as a monumental presence within the London skyline. Fusing cinematic storytelling with refined CGI, each concept brings the fragrance’s world to life through immersive and elegant visuals. In “London’s Scent,” a single spritz breathes wild greenery into Big Ben, while “Create & Reveal” uses Jo Malone’s signature ribbon to sculpt the towering bottle in real time. 

LEAP

CGI

With a bold brief and frankly, XXX fish at the heart of the brand, we set out to explore how Big Mouth Billy Bass could be reimagined for a standout, attention-grabbing campaign. The goal? Raise awareness for LEAP through a series of distinctive experiential activations that are memorable, unexpected, and designed to get people talking.

We developed a range of creative concepts from festival takeovers and gamified experiences to chef-led cooking demos, CGI teasers, and interactive digital elements, all centred around bringing Billy to life in surprising and playful ways.

Ideas ranged from “Glaston-Billy” consisting of a tongue-in-cheek festival style tour with Billy as the main attraction, to interactive installations where visitors could press his iconic red button and trigger music, motion, and instant shareable moments. Gamification concepts like “Hook-a-Fish” added a fun, competitive element, while branded giveaways and bucket hats helped extend the LEAP brand across festival grounds.

P.Louise

CGI

We partnered with makeup powerhouse P. Louise to craft a bold, CGI-led campaign for their Bad Bitch lip gloss, built to shine across both in-store and digital channels. From concept to execution, we delivered playful, high-impact visuals including glosses dropping from P. Louise-branded hot air balloons, mini makeup explosions, and stylised motion that extended the brand’s fearless personality into a 3D world.

When the brief expanded to include their Manchester pop-up, we evolved the retro, fruit-filled universe into immersive CGI, seamlessly blending physical experience with digital storytelling – think giant glosses cruising city streets and flavour-packed tubes raining from the sky.

Flaconi

CGI

With a bold brief and a chance to push beauty storytelling into new creative territory, we delivered numerous CGI-led concepts for Flaconi, Germany’s leading online beauty retailer. Through Firefly, we created CGI concepts including ‘Hairy Cars’, where human hair-covered vehicles lined up beneath a Flaconi billboard and were transformed by the Kérastase pre-shampoo spray, and ‘Billboard Grab’, where a hand reaches out of frame to physically lift the product from a CGI ad and proceed to use it in the real world.

Monday haircare

CGI

With a mission to turn Monday blues into something beautiful, we brought Monday Haircare’s ‘No Bad Mondays’ campaign to life through an immersive, joy-filled pop-up experience designed to captivate and connect. Inspired by the brand’s signature clean-girl aesthetic and TikTok-worthy charm, we developed multiple creative directions that merged soft blush-toned visuals with interactive AR and gamified touchpoints.