Sparks
Claire House Hospice

Branding

Claire House Hospice

We don’t gatekeep original thinking

Claire House Hospice

Branding

Tasked with raising awareness around the power of will gifting and the lasting impact a simple gesture can have, we set out to create a campaign that felt personal, heartfelt, and impossible to ignore. Tied into Hospice UK’s national TV moment, this was our chance to spark meaningful conversations in Liverpool and the Wirral, reminding people aged 35+ that their legacy could shape the future in the most powerful way.

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With a brief rooted in legacy and compassion, we set out to shine a spotlight on will gifting, showing just how powerful one final act of generosity can be. Tapping into Claire House Hospice UK’s national TV campaign, we saw this as a golden opportunity to connect with hearts and minds across Liverpool and the Wirral. Our mission was to get people aged 35+ thinking, talking and most importantly, feeling inspired to leave a lasting impact. 

We wanted to raise awareness and start a movement, using bold, creative thinking to turn a traditionally lesser spoken about subject into a powerful, public conversation.

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original ideas

CGI

Charlotte Tilbury Carousel

PLT Sleigh

Creative

Pretty Little Thing

Oodles of Doodles

Creative

Oodles of Doodles

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