CGI

With a bold brief and a chance to push beauty storytelling into new creative territory, we delivered numerous CGI-led concepts for Flaconi, Germany’s leading online beauty retailer. Through Firefly, we created CGI concepts including ‘Hairy Cars’, where human hair-covered vehicles lined up beneath a Flaconi billboard and were transformed by the Kérastase pre-shampoo spray, and ‘Billboard Grab’, where a hand reaches out of frame to physically lift the product from a CGI ad and proceed to use it in the real world.