CGI video
concept

Tasked with launching DASH Water’s new Orange flavour, we set out to bottle their playful, feel-good energy into both an activation and scalable CGI campaign which shined both IRL and online. Targeted towards the health conscious 25 to 44-year-olds, the goal was to drive buzz, attract a younger audience, and assert brand love.

Our big idea, ‘Here Comes the Sun’, turned the essence of summer into a shareable, flavourful journey. At the heart was a photogenic airstream wrapped in a dewy orange finish, serving up ice-cold samples, and some serious sunshine vibes. Surrounding it, bold branding including tables and chairs, inflatable cans, crates of fruit, and an orange tree invited people to sip, snap, and stay for a while.