Creative

PrettyLittleThing challenged us to create a disruptive Christmas pop-up guaranteed to dominate social, create high impact visuals, and elevate the brand’s bold identity. Enter ‘Mrs Claus’ Slay and Her Unicorns’, a festive twist where a glam, unicorn-powered Mrs Claus replaced the sleigh and reindeer, capturing attention in the physical and digital worlds. A layered campaign rolled out with a CGI teaser, influencer-led reveal, and a pink-powered Manchester pop-up that brought the digital world to life.