Charlotte Tilbury Carousel

CGI

With a brief bursting at the seams with festive sparkle, we set out to create an unforgettable Charlotte Tilbury holiday tour, bringing ‘Gift Love’ to life across some of Europe’s most iconic cities.

Designed to delight new customers, brand loyalists, and seasonal gifters, the centrepiece was a show-stopping branded carousel. The concept was part beauty playground and part social media dream packed with shimmering mirrors, magical interactions, ornate horses, nostalgia, and Charlotte’s signature CT glow, making it irresistibly shareable.

Pretty Little Thing

Creative

PrettyLittleThing challenged us to create a disruptive Christmas pop-up guaranteed to dominate social, create high impact visuals, and elevate the brand’s bold identity. Enter ‘Mrs Claus’ Slay and Her Unicorns’, a festive twist where a glam, unicorn-powered Mrs Claus replaced the sleigh and reindeer, capturing attention in the physical and digital worlds. A layered campaign rolled out with a CGI teaser, influencer-led reveal, and a pink-powered Manchester pop-up that brought the digital world to life.

Oodles of Doodles

Creative

With a clear brief and a playful brand to build on and oodles of excitement running through our bodies, we generated over 20 concepts that fit the brief spanning across CGI, OOH, events, podcasts and PR. Highlights included ‘Doodle-Zilla’, where playful can characters turn cities into colourful doodle-scapes, and ‘Inflate-Oodle’, using balloon cans to express the brand’s lighthearted identity.

LEAP

CGI

With a bold brief and frankly, XXX fish at the heart of the brand, we set out to explore how Big Mouth Billy Bass could be reimagined for a standout, attention-grabbing campaign. The goal? Raise awareness for LEAP through a series of distinctive experiential activations that are memorable, unexpected, and designed to get people talking.

We developed a range of creative concepts from festival takeovers and gamified experiences to chef-led cooking demos, CGI teasers, and interactive digital elements, all centred around bringing Billy to life in surprising and playful ways.

Ideas ranged from “Glaston-Billy” consisting of a tongue-in-cheek festival style tour with Billy as the main attraction, to interactive installations where visitors could press his iconic red button and trigger music, motion, and instant shareable moments. Gamification concepts like “Hook-a-Fish” added a fun, competitive element, while branded giveaways and bucket hats helped extend the LEAP brand across festival grounds.

GHD

Creative

When GHD asked us how to outshine tech-heavy disruptors like Dyson, we didn’t just reach for the straighteners, we plugged into the brand’s emotional power. We uncovered what makes GHD magnetic; legacy, gifting, and that unstoppable “good hair day” confidence. From there, we built three bold campaign worlds, each with its own spark.

Claire House Hospice

Branding

Tasked with raising awareness around the power of will gifting and the lasting impact a simple gesture can have, we set out to create a campaign that felt personal, heartfelt, and impossible to ignore. Tied into Hospice UK’s national TV moment, this was our chance to spark meaningful conversations in Liverpool and the Wirral, reminding people aged 35+ that their legacy could shape the future in the most powerful way.

Monday haircare

CGI

With a mission to turn Monday blues into something beautiful, we brought Monday Haircare’s ‘No Bad Mondays’ campaign to life through an immersive, joy-filled pop-up experience designed to captivate and connect. Inspired by the brand’s signature clean-girl aesthetic and TikTok-worthy charm, we developed multiple creative directions that merged soft blush-toned visuals with interactive AR and gamified touchpoints.