Tasked with launching DASH Water’s new Orange flavour, we set out to bottle their playful, feel-good energy into both an activation and scalable CGI campaign which shined both IRL and online. Targeted towards the health conscious 25 to 44-year-olds, the goal was to drive buzz, attract a younger audience, and assert brand love.

Our big idea, ‘Here Comes the Sun’, turned the essence of summer into a shareable, flavourful journey. At the heart was a photogenic airstream wrapped in a dewy orange finish, serving up ice-cold samples, and some serious sunshine vibes. Surrounding it, bold branding including tables and chairs, inflatable cans, crates of fruit, and an orange tree invited people to sip, snap, and stay for a while.

With a brief bursting at the seams with festive sparkle, we set out to create an unforgettable Charlotte Tilbury holiday tour, bringing ‘Gift Love’ to life across some of Europe’s most iconic cities.

Designed to delight new customers, brand loyalists, and seasonal gifters, the centrepiece was a show-stopping branded carousel. The concept was part beauty playground and part social media dream packed with shimmering mirrors, magical interactions, ornate horses, nostalgia, and Charlotte’s signature CT glow, making it irresistibly shareable.

Heritage brand, Jo Malone asked us to reimagine the iconic bottle of their Cologne Intense, as a monumental presence within the London skyline. Fusing cinematic storytelling with refined CGI, each concept brings the fragrance’s world to life through immersive and elegant visuals. In “London’s Scent,” a single spritz breathes wild greenery into Big Ben, while “Create & Reveal” uses Jo Malone’s signature ribbon to sculpt the towering bottle in real time. 

PrettyLittleThing challenged us to create a disruptive Christmas pop-up guaranteed to dominate social, create high impact visuals, and elevate the brand’s bold identity. Enter ‘Mrs Claus’ Slay and Her Unicorns’, a festive twist where a glam, unicorn-powered Mrs Claus replaced the sleigh and reindeer, capturing attention in the physical and digital worlds. A layered campaign rolled out with a CGI teaser, influencer-led reveal, and a pink-powered Manchester pop-up that brought the digital world to life.

With a clear brief and a playful brand to build on and oodles of excitement running through our bodies, we generated over 20 concepts that fit the brief spanning across CGI, OOH, events, podcasts and PR. Highlights included ‘Doodle-Zilla’, where playful can characters turn cities into colourful doodle-scapes, and ‘Inflate-Oodle’, using balloon cans to express the brand’s lighthearted identity.

With a bold brief and frankly, XXX fish at the heart of the brand, we set out to explore how Big Mouth Billy Bass could be reimagined for a standout, attention-grabbing campaign. The goal? Raise awareness for LEAP through a series of distinctive experiential activations that are memorable, unexpected, and designed to get people talking.

We developed a range of creative concepts from festival takeovers and gamified experiences to chef-led cooking demos, CGI teasers, and interactive digital elements, all centred around bringing Billy to life in surprising and playful ways.

Ideas ranged from “Glaston-Billy” consisting of a tongue-in-cheek festival style tour with Billy as the main attraction, to interactive installations where visitors could press his iconic red button and trigger music, motion, and instant shareable moments. Gamification concepts like “Hook-a-Fish” added a fun, competitive element, while branded giveaways and bucket hats helped extend the LEAP brand across festival grounds.

When GHD asked us how to outshine tech-heavy disruptors like Dyson, we didn’t just reach for the straighteners, we plugged into the brand’s emotional power. We uncovered what makes GHD magnetic; legacy, gifting, and that unstoppable “good hair day” confidence. From there, we built three bold campaign worlds, each with its own spark.

Tasked with raising awareness around the power of will gifting and the lasting impact a simple gesture can have, we set out to create a campaign that felt personal, heartfelt, and impossible to ignore. Tied into Hospice UK’s national TV moment, this was our chance to spark meaningful conversations in Liverpool and the Wirral, reminding people aged 35+ that their legacy could shape the future in the most powerful way.

Fuelled by the energy of festival season and inspired by the success of our Charlotte Tilbury Airstream tour, we set out to reimagine our digital events bus – this time for Adidas. The concept was an interactive and informative activation on wheels designed to turn heads and spark movement.

Part mobile stage, part immersive brand experience, the Adidas bus brought the heat to some of the UK’s biggest festivals. Downstairs, a fully integrated DJ booth and dancefloor transformed the space into a high-octane party, while doubling as a hydration hub to keep the energy flowing. Upstairs, things slowed down with a relaxed, loft-style chill-out zone which invited festival-goers to recharge, browse the latest Adidas drops, and connect more deeply with the stories behind their favourite trainers.

In 2023, we designed a bold festival activation for electrical giants, AO, with the intention of boosting brand recognition and supporting direct sales. Our Motion Design team created a fully branded, modular, easy-to-transport setup built around a split shipping container, making it ideal for fast installations and visual impact.

We partnered with makeup powerhouse P. Louise to craft a bold, CGI-led campaign for their Bad Bitch lip gloss, built to shine across both in-store and digital channels. From concept to execution, we delivered playful, high-impact visuals including glosses dropping from P. Louise-branded hot air balloons, mini makeup explosions, and stylised motion that extended the brand’s fearless personality into a 3D world.

When the brief expanded to include their Manchester pop-up, we evolved the retro, fruit-filled universe into immersive CGI, seamlessly blending physical experience with digital storytelling – think giant glosses cruising city streets and flavour-packed tubes raining from the sky.

With a bold brief and a chance to push beauty storytelling into new creative territory, we delivered numerous CGI-led concepts for Flaconi, Germany’s leading online beauty retailer. Through Firefly, we created CGI concepts including ‘Hairy Cars’, where human hair-covered vehicles lined up beneath a Flaconi billboard and were transformed by the Kérastase pre-shampoo spray, and ‘Billboard Grab’, where a hand reaches out of frame to physically lift the product from a CGI ad and proceed to use it in the real world.

When asked to devise a concept to promote ISDIN’s Fotoprotector Fusion Water Magic ahead of Roland Garros, we saw an opportunity to go beyond a typical product showcase into a cinematic experience which merged high performance skincare with the high stakes world of professional tennis.

As an official sponsor of the French Open, ISDIN wanted to align their sunscreen with the elegance, energy, and prestige of the global tournament. We travelled abroad to shoot on location and seamlessly weave our creative genius with real life footage to craft a beautiful piece of content that radiated motion and creativity.

With a mission to turn Monday blues into something beautiful, we brought Monday Haircare’s ‘No Bad Mondays’ campaign to life through an immersive, joy-filled pop-up experience designed to captivate and connect. Inspired by the brand’s signature clean-girl aesthetic and TikTok-worthy charm, we developed multiple creative directions that merged soft blush-toned visuals with interactive AR and gamified touchpoints.

Fuelled by the success of our previous airstream and digital events bus adventures, we hit the road once more. This time reimagining them both as the dazzling new homes of Sunday Riley’s world.

With complete creative freedom (a dream brief in itself), we dove headfirst into their newly rebranded digital identity, drawing inspiration from the website to shape a roaming beauty experience. Every detail was crafted to echo Sunday Riley’s warm, vibrant, glow-giving energy.

Wrapped head to toe in radiant Sunday Riley branding, the bus and airstream championed cult favourites, including the Good Genes Glycolic Acid and CEO Afterglow, while immersive digital screens broadcast the brand’s skincare-first lifestyle to the masses.